Trapstar London is a British streetwear brand founded in 2008 by Mikey, Lee, and Will, a trio from West London. What started as a DIY operation, printing T-shirts and selling them from the trunk of a car, quickly evolved into a cult label with a strong underground following. The brand’s ethos — “It’s A Secret” — reflects its mysterious and exclusive vibe, which attracted early attention from influential figures in music and fashion. Over time, collaborations with artists like Rihanna and partnerships with brands such as Puma helped solidify Trapstar’s global reach.