In a world where social media dictates consumer trends, Lattafa has become a darling of fragrance influencers and TikTok reviewers. Their scents such as "Khamrah" and "Asad" have gone viral for being exceptional dupes of high-end fragrances like Kilian’s "Angels’ Share" or Dior’s "Sauvage." Content creators rave about the projection, longevity, and sheer value of Lattafa perfumes. As more people seek out niche-like experiences without breaking the bank, Lattafa offers an accessible gateway into luxury perfumery.