Trapstar London is a British streetwear brand founded in the early 2000s by Mikey, Lee, and Will—three childhood friends from West London. Originally starting as a DIY fashion project, they printed graphic tees and sold them through word-of-mouth and secret pop-up shops. The underground buzz around Trapstar grew rapidly, driven by its rebellious attitude, cryptic marketing tactics, and association with UK grime culture. The brand's name is derived from the dual identity of a "trap star"—someone caught between street life and celebrity ambition.