Kanye West launched his fashion label, Yeezy, in partnership with Adidas in 2015, following previous collaborations with brands like Nike and Louis Vuitton. Known for his ambition to blend high fashion with streetwear, West aimed to disrupt the fashion industry by making minimalist, neutral-toned designs mainstream. His early Yeezy collections, particularly Season 1 and Season 2, drew widespread attention for their utilitarian aesthetics and oversized silhouettes, setting the tone for a new era in urban fashion.